*POCSmom’s DIY Insight: College Admission Directors

Cliché: Seek and ye shall find.    
POCS Reality: Colleges recruit students but students make the final decision of whether or not to attend.   

What are college admission counselors looking for in an applicant? The 2011 Inside Higher Ed Survey of College and University Admissions Directors completed in early September, found that the answer is increasingly- money.

Recruitment strategies included providing financial aid to needy middle and low income students and recruiting more students who could afford to pay the full college bill. The importance of these methods varied according to the college source: public, private, and community colleges: 

                       Rating Importance of Admission Strategies

Admission Strategy


Community Colleges

Public colleges

Private colleges

Providing adequate student aid for low- and middle income students




Recruiting more full-pay students




“The actual survey sample included approximately 1,840 two- and four-year colleges and universities that enroll 5.00 or more students. A total of 462 senior admissions and enrollment management officers completed the survey by September 3, 2011.”

POCSmom’s DIY Insight: This is just another reason for students to carefully craft a college list to include financial safety schools and to select the college to attend after comparing financial aid awards from schools that offered admission.

*POCS: Parent Of a College Student


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