Wednesday’s Parent: Making social media work for you

Alan Katzman Social Assurity LLC

Alan Katzman
Social Assurity LLC

Social media has become increasingly important for the college-bound and job seekers because colleges and employers have become more interested in applicants’ virtual selves. In last December’s Wednesday’s Parent, I described the who, what and why about a Social media makeover and Suzanne wrote about The good, the bad and the ugly.

We are taking it one step further by showing parents and students how to use their social media as a tool to work for them, not against them.

Follow my three C’s for social media: create, coordinate and control.

Create positive online content. Whether you are creating a blog or commenting on someone else’s material, do more than apply the Grandma rule before posting. Go beyond cleaning up your act and show yourself (abilities, accomplishments, interests, skills, talents) off.

Coordinate online information. Chances are you have a host of social media accounts. Take charge of them so they all have the common theme with no conflicting material of showing you (abilities, accomplishments, interests, skills, talents) in the best light.

Control your online reputation Whether you set up a Google alert for your name or hire a professional to check, stay informed about how you appear online and be ready for damage control.

Read Suzanne’s post: Teen Social Media Lifestyles and Outcomes.


Expert Alan Katzman, founder of Social Assurity LLC is our #CampusChat guest on Wednesday, May 28, 9pm ET/6pm PT. He will talk about digital footprints and explain how the college-bound and their parents may enhance their online presence for when colleges, coaches and employers take a look.

UPDATE The #CampusChat was so successful that it was trending! Get the Q &A Takeaway Tweets and full Recap on Storify.


Wednesday’s child may be full of woe but Wednesday’s Parent can substitute action for anxiety. Each Wednesday Suzanne Shaffer and I will provide parent tips to get and keep your student on the college track. It’s never too late or too early to start!

The bonus is on the fourth Wednesday of each month when Suzanne and I will host Twitter chat #CampusChat at 9pm ET/6pm PT. We will feature an expert on a topic of interest for parents of the college-bound.

Wednesday’s Parent will give twice the info and double the blog posts on critical parenting issues by clicking on the link at the end of the article from to and vice versa.